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The Brand


LU REN has been founded in Seefeld (Bavaria) in 2013.

Katie Ji, the China born founder and designer is expressing her passion for fashion and knitwear with her label. Only the finest yarns are used for her high-end products. All cashmere yarns are originated from Mongolia, the home of the famous and precious cashmere goat. Katie Ji is working directly with the most renown suppliers which also serve Hermès and many other high fashion maisons. Thanks to her excellent supplier network she can offer the highest quality at a great price.

The collection is uncompromisingly international, and all designs are true fashion statements. On trend cuts, an exquisite color palette as well as finest material mixes create a unique and modern look. All precious materials are a delight to wear, feel fantastic and are suitable for any occasion.

Since its beginning the brand has received a lot of attention and is by now very successful on an international level.

The collection is available in the LU REN e-shop, and in handpicked high-end stores in Germany (e.g., Lodenfrey), Austria, Switzerland, France, Italy, and Benelux.